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Advertise
Introduction
Worcester Magazine is a well established, widely read independent voice in the Greater Worcester area. Characterized by intelligence, style, wit and graphic excellence, the magazine has a strong commitment to the betterment of the local community and is a well-respected provider of local news and commentary, as well as a comprehensive source for arts, dining and nightlife coverage in the region. Worcester Magazine is a three-time winner of the New England Press Association’s “Newspaper of the Year Award.” With a distribution of 34,000 copies through more than 400 locations, and readership of more than 163,000*, Worcester Magazine is the leading alternative weekly newspaper in central Massachusetts. Souce: The Media Audit, July, 2005.
Publication Information
| Format & Average Page Count: | Tabloid / 48 Pages | | Circulation Cycle: | Weekly | | Circulation Day / Time: | Thursday / All day | | Year Established: | 1976 | | Publication Type: | Alternative Weekly | | Content: | 50% Editorial / 50% Advertising | | Paid/Unpaid: | 0% Paid / 100 % Unpaid | | Primary Delivery Methods: | 100% Controlled Bulk |
Rates and Mechanical Data | Mechanical Data: | Four (4) columns x 13 7/8 – inch column depth
Full page: 10” wide x 13 7/8” depth (modular format) | | Open Rate: | Gross: $1,905 Full Page to $205 1/12th Page | | Insert Open Rate: | $48 per thousand (contact us for details) | | Classified Rate: | $12 first 3 lines, $2 each additional line |
Worcester Magazine has program discounts for both size and frequency. Our sizes are modular, making it easy to determine costs and buy page dominant ads. Our clients are handled by account executives who will be happy to meet with you, assess your marketing needs, and custom-design a program for you. Please contact Kathy Real at 508-749-3166 or
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to arrange a meeting with your representative.
Audited Circulation and Net Press Average
| Controlled Bulk Delivery: | 39,080 | | Mail: | 200 | | Average Gross Distribution: | 39,440 | | Unclaimed / Returns: | (1,969) | | Average Net Circulation: | 37,431 | | Office / File: | 50 | | Average Net Press Run: | 39,450 |
Based on Audit period October 1, 2004 – September 30, 2005
by the Circulation Verification Council. Effective November 10, 2005, Worcester Magazine’s distribution is approximately 34,000 copies
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